GUEST POST BY MALLORY PETTERSEN, SYSTEMIZED JOY
Affiliate marketing is secret revenue for the online service provider. Creating a quiz on your favorite tools you use and have affiliate links for is a great way to get people to discover new tools they may not know about. Also, it gives you an opportunity to promote your favorite tools. If you have services focused on specific tools, a quiz to help your potential client figure out if that tool is right for them, then lead them to sign up for it is a great way to generate awareness for the tool and opt them into your email list to nurture them to become a client. A great example of an affiliate quiz is Jessica Stanberry’s Trello vs Asana quiz. She used a topic that she knew her audience would engage on and that has a lot of traffic on her site. Her quiz helps her audience determine which tool they should use. Once they get their result she includes her affiliate link to that tool.
Schedule a sales call or Make a purchase
A lead may need help to really deciding if they are ready to work with you or if you would be a good fit to help them solve their problem. A quiz is a great way to warm them up by targeting their pain points or funneling them through a series of qualifying questions before they book a call with you. In the end, if they end up not qualifying, or may not be ready quite yet, make sure to leave them with some sort of value that allows you to still nurture them or directs them to another service or product you offer. You still want to nurture them to keep you in mind for when they are ready to work with you. Jaclyn Mellone took a fun and quirky spin on this idea by having a quiz that leads into her signature program. Her quiz is a personality-type quiz to identify if you are booking out your services or just burning out. Once you get the results she has a nurture sequence to send you more information and high value content about her program.
A great incentive to take a quiz is to give leads a promo offer for your services or signature program. Everybody loves a good deal, right? When someone takes your quiz to unlock a promo offer they are also giving you information on if they are your ideal client. We also suggest creating some urgency when they get to your offer, being on thee countdown to act on your offer will increase the likelihood to take action. A great example of a quiz that effectively uses this strategy is Joey Vitale who uses his quiz to determine if you are a good fit for his services and then offers a promo code to book a call with him. This provides an amazing value for his audience who needs it in their business.